This is an interesting idea, auction off naming rights for a new species.
Ordinarily, the person who discovers a species has the right to name it, and species have often been named for people who supported research or financed an expedition. In this case, Dr. Wallace said in a telephone interview from Bolivia, the discoverers decided to seek a benefactor after the fact, in an online auction that would both raise interest in Madidi park and funds to help manage it.
I like “Google Monkey.”
